The CRM that actually helps you make more money.
Closenture shows you which lead sources, setters and closers bring in profit and which ones only cost you. Built for roofing and home-improvement contractors who sell in the home.
$199 a month for up to 10 users · AI reports included · English and Spanish
| # | Source | Spent | Leads | Sales | Cost per lead | Cost per sale | Profit |
|---|---|---|---|---|---|---|---|
| 1 | Referrals | $600 | 15 | 5 | $40 | $120 | $23,900 |
| 2 | Google LSA | $7,200 | 80 | 9 | $90 | $800 | $36,900 |
| 3 | Door knocking | $6,000 | 60 | 6 | $100 | $1,000 | $22,350 |
| 4 | Angi | $4,800 | 96 | 2 | $50 | $2,400 | $4,300 |
| 5 | Home shows | $5,500 | 55 | 1 | $100 | $5,500 | −$1,125 |
| 6 | Facebook Ads | $9,000 | 200 | 1 | $45 | $9,000 | −$4,275 |
Ranked by cost per sale, Facebook Ads is your worst: $9,000 for one roof. Put the next $1,000 into Google LSA, where a sale costs $800.
Profit = sold × 35% margin after materials, labor and commission, minus marketing.
See it in 90 seconds
Leads from five places, the Money Map that shows which one makes you money, every step from the first call to a contract signed on the homeowner’s phone, and the AI that reads your numbers.
Built for contractors who sell in the home
- Roofing
- Siding
- Windows
- Gutters
- Bath remodeling
- Kitchen remodeling
- Solar
If you pay for leads, book appointments and send a rep to the house, Closenture was made for how you work, from a crew with one closer to a company with offices in several cities.
Ask it anything about your numbers
Closenture has AI built in. Ask in plain words and get the answer with the report behind it, or let it review your marketing and tell you what to scale, cut or fix.
- Ask AI. Questions about appointments, sales, money and the team, answered from your own reports.
- An AI review of your marketing. Spend next to what each source brought in, with ranked actions and the numbers behind them.
- Totals only. It never sees a customer’s name, phone, email or address.
Referrals and Google Local Services (LSA) tied for most sales, with 10 each, from 2026-08-07 to 2026-11-05.
- Referrals: $0 marketing spend, so no direct cost per sale.
- LSA: about $509 per sale ($5,088 spend).
Other sources, for comparison: Website/SEO about $476 per sale on only 2 sales, door knocking about $534, Google Ads about $1,234, and Thumbtack about $1,334. Facebook/Instagram and Angi produced no sales despite about $13,600 in spend.
| Source | Sales | Revenue | Cancelled | Collected | Avg ticket |
|---|---|---|---|---|---|
| Referrals | 10 | $169,550 | 0 | $98,255 | $16,955 |
| Google Local Services (LSA) | 10 | $122,350 | 1 | $49,830 | $12,235 |
| Door knocking (canvassing) | 6 | $70,750 | 2 | $36,030 | $11,792 |
| Google Ads | 6 | $84,950 | 0 | $37,105 | $14,158 |
| Website / SEO | 2 | $25,200 | 0 | $7,560 | $12,600 |
| Thumbtack | 1 | $5,600 | 0 | $5,600 | $5,600 |
| Total | 35 | $478,400 | 3 | $234,380 | $13,669 |
A real answer from the demo company, November 5, 2026. Totals only: no customer names, phones or addresses.
Move money out of Facebook and Angi and into Google Local Services, Google Search and referrals, which are producing kept sales at a fraction of the cost.
Marketing spend of $31,377 produced 35 kept sales and about $129,548 profit after marketing, up from $32,350 last period. Cost per kept sale fell from $2,102 to $896, and close rate rose from 18% to 25%. Facebook / Instagram Ads ($9,289) and Angi / HomeAdvisor ($4,176) have produced zero sales between them, while Google Local Services, Google Roof Replacement Search and Referrals are paying off.
- PausePause Angi / HomeAdvisor leads now · -100% budget
Spent $4,176 for 10 appointments run and zero sales, so profit after marketing is minus $4,176. - CutCut Facebook spend in half and fix lead quality · -50% budget
Spent $9,289 with 21 appointments run and zero sales; Fall Roof Promo and Free Inspection Video each have zero closed deals. Sales lag 2 to 6 weeks, so this is a strong warning, not a final verdict. Monthly impact is an estimate: half of about $3,100 monthly spend. - ScaleRaise Google Local Services budget by 25% · +25% budget
Spent $5,088 for 10 kept sales, $509 per kept sale and $36,680 profit after marketing. Its set rate is 66% and show rate 92%.
Watch out: $161,035 is past due, so cash could tighten even though profit looks strong; collect before adding spend.
Real output from the demo company, November 5, 2026, by Claude Haiku 5.5.
How the money gets tracked
First, the lead lands.
Then a setter books it.
Then a closer runs it.
Then you see what it made.
Every appointment ends with a result
Booked
At the house
Sold
The rep taps a result before leaving the driveway. Anyone with a visit and no result gets one email at 6 pm. That is why the numbers on the Money Map are real.
Try it: pick a result.
It chases what your team forgot
Call every new lead within 15 minutes.
If nobody has called, texted or emailed a new lead after 15 minutes (8 am to 8 pm), its owner gets a call task.
Confirm tomorrow’s visits by 4 pm.
At 4 pm, each visit for tomorrow that nobody confirmed becomes a call task for the setter, due by 6 pm.
Ask reps for missing results at 6 pm.
Each rep gets one email listing the visits they ran with no result logged.
Send the contract the day you sell.
A job sold more than 24 hours ago with no contract sent becomes a task for the rep.
Chase unsigned contracts after 48 hours.
The homeowner gets one reminder email after 48 hours. After 4 days, the rep gets a call task.
Each check can be turned off for your company.
Everything else your team needs, in one place
Setters work one list
New leads, call-backs that are due and no-shows to rebook, oldest first. One tap logs what happened: no answer, voicemail, call back or booked.
The office sees every rep’s day
Each rep’s visits on one board, with the ones still missing a result. Dispatch suggests the rep who is free and warns you before you double-book.
How appointments work
The homeowner signs on the rep’s phone
Good, better and best options, the deposit, the 3-day right to cancel in English or Spanish, and a co-signer when there are two owners. The signed copy goes to the homeowner by email.
How contracts work
Every setter and closer has a scorecard
Booked, confirmed, ran, sold and close rate for each person, counted exactly the way the Money Map counts. No more arguing over whose numbers are right.
English or Spanish, per person
Each person picks the language of their screens. Contracts, the cancel notice and emails reach each homeowner in theirs.
Put in your own numbers
Take three of your lead sources and the last 90 days: what you spent on each, the leads it brought and the sales it closed. The table ranks them by what a sale really costs you.
| Source | Cost per lead | Cost per sale | Profit |
|---|
Profit = sales × average job × margin − spend. Nothing you type leaves your browser.
See the real Money Map in the live demo| Monthly$199/month | Yearly$1,990/year | |
|---|---|---|
| People | Up to 10 users | Up to 10 users |
| Commitment | Month to month. Cancel anytime. | 12 months, paid up front. Two months free. |
| Price lock | Your price stays for 24 months | Your price stays for 24 months |
| Setup fee | None | None |
| Setup, done with you | Your leads and past sales imported, lead sources and their costs, your contract text | The same |
| Training | Two calls, in English or Spanish | Two calls, in English or Spanish |
| Features | Every feature on this site | Every feature on this site |
| Your data | Export it anytime | Export it anytime |
| If it is not for you | First month refunded if you ask within 30 days | First month refunded if you ask within 30 days |
| Book a demo | Book a demo |
One price for your whole team
Founding Contractor price, for the first 10 companies.
Monthly
$199/month
- People
- Up to 10 users
- Commitment
- Month to month. Cancel anytime.
- Price lock
- Your price stays for 24 months
- Setup fee
- None
- Setup, done with you
- Your leads and past sales imported, lead sources and their costs, your contract text
- Training
- Two calls, in English or Spanish
- Features
- Every feature on this site
- Your data
- Export it anytime
- If it is not for you
- First month refunded if you ask within 30 days
Yearly
$1,990/year
- People
- Up to 10 users
- Commitment
- 12 months, paid up front. Two months free.
- Price lock
- Your price stays for 24 months
- Setup fee
- None
- Setup, done with you
- The same
- Training
- Two calls, in English or Spanish
- Features
- Every feature on this site
- Your data
- Export it anytime
- If it is not for you
- First month refunded if you ask within 30 days
Questions
- A CRM for roofing and home-improvement contractors who sell in the home. It follows each lead from the ad or referral that brought it to the appointment, the sale, the contract and the money collected, so you can see which lead sources, setters and closers make you money.
- Those tools are strong at production, measurements and in-home presentations. Closenture is built around the money: cost per sale and profit by lead source, a result for every appointment, and setter and closer scorecards. It is month to month at $199 a month for up to 10 users.
- No. Setters keep booking and closers keep selling. Reps log a result on their phone after each visit, which takes a few seconds, and Closenture does the counting.
- Yes. Export your leads, appointments and past sales as a spreadsheet and we bring them in with you. Old reps are matched by name, you see the totals before anything is saved, and an import can be undone.
- Yes. Each person chooses English or Spanish for their screens, and contracts, the 3-day cancel notice and emails to homeowners go out in either language. Setup and support are available in Spanish.
- Yes. It runs in the browser and installs on iPhone and Android like an app. Reps see their day, log results and get contracts signed from the phone.
- You enter what you spend on each source by month, or a cost per lead for sources that bill per lead, like Angi. Leads from your website forms arrive tagged with the ad that brought them.
- Yes. Ask AI answers questions about your numbers in plain words, and the AI review tells you which lead sources to scale, cut or fix. It uses Claude by Anthropic, is included in the price and works with totals only, never customer details. How the AI works.
- Closenture records payments, it does not process them. You log deposits and payments by check, Zelle, card or cash, and each invoice shows what is still owed.
- Each company’s data is kept apart from every other company’s. Owners can require two-step sign-in, roles decide who sees money, and the database is backed up every day. More on the security page.
- $199 a month for up to 10 users, month to month, with no setup fee, or $1,990 a year. That is the Founding Contractor price for the first 10 companies, kept for 24 months.
Book a demo
We call you back, in English or Spanish, to set up a 20-minute demo with numbers like yours. Rather look first? Open the live demo or write to hello@closenture.com.